Articles written by Lorenzo Bottini - Page 1

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Articles by Lorenzo Bottini

For sports brands, nostalgia is a trap What will remain when the last retro release will be dropped?

For sports brands, nostalgia is a trap

Roma - Cagliari on film - Residency w/ Serie A The Olimpico Stadium pushes Ranieri's team to their sixth consecutive victory

Roma - Cagliari on film - Residency w/ Serie A

Running in the woods with adidas Terrax and GORE-TEX For once, we have brought the gorpcore style where it should always be

Running in the woods with adidas Terrax and GORE-TEX

The new Mexico jersey is already a classic Between gold details and the return of the Trefoil, a masterpiece signed by adidas

The new Mexico jersey is already a classic

Manchester United presented their new stadium Will it be one of the biggest in Europe, but will it have the same charm as Old Trafford?

Manchester United presented their new stadium

Balenciaga showcases PUMA and Alpinestar on the runway Coats in acetate and down jackets by Arsene Wenger

Balenciaga showcases PUMA and Alpinestar on the runway

The Danish women's national team chooses logomania

Was the Milan kit really a shame? Everyone complained about the Off-White fouth jersey, but the problem was elsewhere

Was the Milan kit really a shame?

The collaboration between Cinelli and Oakley goes with the flow Two Race Worn glasses and a one-way sense of freedom and creativity

The collaboration between Cinelli and Oakley goes with the flow

Don't call it Tottenham anymore The club has requested that from now on, the name Hotspur can never be missing

Don't call it Tottenham anymore

The 125 years of Bayern Munich in the new Anniversary Kit

All sports are welcome to Supreme

If you love skiing, you love Courchevel We went on the Kappa Mountain Tour to the most exclusive destination in the Alps

If you love skiing, you love Courchevel

Everyone wants Jules Koundé

Yeman Crippa is the new face of On We interviewed him to find out how running will be the trend of this 2025

Yeman Crippa is the new face of On

It has been a great year for adidas The same cannot be said for its main competitors, Nike and PUMA

It has been a great year for adidas

CP Company is the Fashionwear Partner of Bologna FC A partnership anticipated before the Champions League win against Borussia Dortmund

CP Company is the Fashionwear Partner of Bologna FC

Is sports the true metaverse? The live coverage from Tennis Wii of the Australian Open is just the latest example

Is sports the true metaverse?

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