Finally, Venezia played wearing the NOCTA jersey
The home kit, created by Drake's brand, made its debut against Lazio
August 19th, 2024
The Venezia began its new adventure in Serie A with a defeat at the Olimpico in Rome against Lazio. However, this result did not overshadow the big news for the Venetians, which was the debut of the new Home Kit created by the new technical sponsor NOCTA. The brand launched by Drake is thus making its first appearance in the world of football, creating one of the most recognizable jerseys in the entire Serie A, confirming the love that the rapper from Toronto has never hidden towards our country. In addition, the arrival of Drake and his brand, along with a group of American entrepreneurs, helped Venezia overcome the danger of bankruptcy and launch an ambitious project to remain in the top league. "We are excited to collaborate with Venezia FC, a team that embodies the rich history and vibrant culture of Venice," said Matte Babel, who works on Drake's management team and oversees the rapper's numerous activities, including NOCTA. "NOCTA is the perfect intersection of sports and culture and we can't wait to work with a team that goes beyond the pitch".
The new Home jersey of Venezia for the 2024/25 season is, as always, in black and features golden details and a starry pattern that tells the fusion between the NOCTA brand and a starry sky above the city of Venice. On the sides under the sleeve, there is a vertical band in orange and green, the club's two other social colors, also present on the sleeve edge, while gold, another color widely used in recent years, defines the shoulders and logos of the club and technical and commercial sponsors. The Nike sub-label curated by Drake is yet another fashion brand to enter the world of football, choosing a historic and important city like Venice, which in recent years has established itself as an icon of style even in sports. This is confirmed by the words of Fabrizia Monteleone, Brand Manager of Venezia FC: "One of the goals of Venezia FC is to take advantage of the global popularity of football and bring international attention to one of the most culturally significant cities in the world. Venezia FC has always positioned itself as an ambassador for the city of Venice, and the club's relationship with NOCTA will strengthen the broader mission of the company to celebrate the city's cultural heritage".