The Udinese Third kit has been unveiled in collaboration with Florania

After the great success of last year's project, for the 2024/25 season as well, Udinese's Third Kit, designed by Macron, was created in collaboration with Camera Moda Fashion Trust. This synergy is based on the shared value of scouting young talents in both football and fashion, making the two brands international references in their respective fields. This year, the signature on the Third Kit comes from young designer Flora Rabitti with her brand Florania, one of the beneficiaries of the CNMI Fashion Trust Grant 2023. An emerging, genderless brand based on circular and ethical production. For the first time, Udinese's kit will be 100% made from eco-sustainable materials. While for several seasons the team has worn kits made from Eco Fabric, derived 100% from post-consumer plastic recycling, for the first time, recycled and recyclable materials have also been used for all heat-applied elements of this kit. Thus, the Macron logos on the shoulders, as well as the front, back, and sleeve sponsors' logos, and the silicone applications on the chest — the Macron Hero, Florania logo, and Udinese Calcio crest — are entirely eco-friendly.

The new 2024/25 Udinese Calcio Third Jersey, unveiled again this year during Milan Fashion Week, stands out for its Mandarin collar with black and white edges, a color combination also present on the sleeve edges. The jersey is in a particular shade of light lilac and features a sublimated graphic pattern that reproduces the irregular design of white flames enveloping the jersey, both on the front and back, particularly along the sides and sleeves. The concept of the jersey is inspired by the rays of the sun, a symbolic element particularly significant for the city of Udine, which in this case also reinforces the sustainability message that this kit conveys. Solar energy plays a leading role in the modernization works of the Bluenergy Stadium, where Udinese plays its home matches. Over 2,400 next-generation solar panels will provide partial energy self-sufficiency, making it one of the most advanced stadiums in Europe in terms of clean energy production.

“The Third Kit 24/25 project perfectly reflects our values: innovation and sustainability,” highlights Magda Pozzo, continuing: “For the second consecutive year, we have worked with Camera Moda Fashion Trust, and we are happy, given our shared focus on young talents, to help promote a great fashion design talent like Flora Rabitti. This jersey also strengthens our commitment to sustainability, which deeply connects us to Macron and characterizes the Florania brand: it is no coincidence that the flames on the jersey recall the energy of the sun, a perfect choice by Flora, also referring to the large solar park project under construction at the Bluenergy Stadium. All this reflects a sustainability commitment that we increasingly believe in and wish to promote through the union of football and fashion.”

The new Third Kit 2024/25, along with all items from the Udinese Calcio clothing line, is available for purchase at the Macron Sports Hub of the Bluenergy Stadium and on the club's online store.