The third jersey of Venezia is dedicated to the lagoon
The "Flow Together" campaign puts water at the center of the narrative, symbol of strength and delicate beauty
December 6th, 2024
The Venezia FC has presented the Third Kit for the 2024/25 season, which pays tribute to the deep connection between Venice and its natural environment and surrounding lagoons. The Third Kit 2024/25 will make its debut on the field in the match against Como 1907 on December 8, 2024 at the Pier Luigi Penzo Stadium. Designed to capture the essence of the colors of the lagoon landscape, the kit features a gradient that goes from light blue to deep blue, symbolizing the changing shades of the Venetian sky and waters. Details include a subtle wave pattern on the fabric and refined gold accents, including the “Città di Venezia” logo reinterpreted and placed centrally on the chest. The “Flow Together” campaign places water at the center of the narrative, symbolizing strength and delicate beauty.
With a nostalgic, romantic and organic aesthetic, the campaign invites to respect and preserve the vital relationship between humanity and nature. In addition, Venezia FC will donate 5€ for every kit sold among the first 1,500 units on the website shop.veneziafc.it, which will be donated to local projects managed by Ocean Space, an international cultural initiative based in Venice, led by TBA21–Academy and cultural partner of the Club since 2023. The funds will contribute to the creation of mobile urban gardens in public spaces between Sant’Elena and Castello, as part of the fourth edition of the research program “Convivial Tables”, which explores the relationship between food and ecology in the context of the Venetian lagoon ecosystem.