nss edicola is the new sponsor of Napoli Femminile

In the Coppa Italia match against Roma on January 15, which ended in a 0-1 defeat, Napoli Femminile took to the field with a sponsor: J'Adore Napoli, the now-iconic narrative rebranding project curated by nss magazine - particularly, nss edicola. The blue branding appeared alongside the team's crest. J'Adore Napoli is an idea that has shaped an aesthetic capable of transcending Neapolitan identity, re-launching the so-called touristcore, a tribute to the stylistic trends of the 2000s. nss chose Napoli Femminile as an additional amplifier, using football as a megaphone to share a message that has been developed and on which the Neapolitan reality has built a new narrative for the city. A city that, especially after the Covid-19 pandemic, has experienced a remarkable tourism boom. The explosion – or rather, the evolution – of Naples also passes through football, and this collaboration with Napoli Femminile is just the latest piece in a journey that reached its peak when Luciano Spalletti's Napoli won a long-awaited Scudetto after 33 years.

The idea of Napoli Femminile partnering with nss magazine demonstrates the growing desire in sports to align with fashion and trends. Saying that J'Adore Napoli has become a true trend would be an understatement, but it was simultaneously more than predictable. Since its foundation, nss magazine has been a platform that navigates and operates within the world of trends, successfully achieving the difficult yet natural mission of uniting subcultures and creating crossover connections across various fields, from sports to music, and of course, fashion and clothing. All eyes are on Coach Salvatore Mango's players ahead of the return leg of the Coppa Italia against Roma, when J'Adore Napoli will once again appear on the team's jerseys.