Browse all

The Greenland Away jersey is the definition of "cold"

Another masterpiece by Hummel

The Greenland Away jersey is the definition of cold Another masterpiece by Hummel

Since the Greenland National Team switched from Macron to Hummel, it has greatly benefited in terms of aesthetics. This is also due to the fact that the technical sponsor has found a vibrant passion in the world's northernmost country: football is the national sport in Greenland, and the inhabitants are so passionate about it that they don’t hesitate to challenge the harsh temperatures and weather conditions like ice and snow. The first Away kit presented by Hummel for the Greenland National Team is inspired by the pattern formed when the land and lakes freeze. The campaign's message is The Nature of our Culture.

The Greenland Away jersey is the definition of cold Another masterpiece by Hummel | Image 548981
The Greenland Away jersey is the definition of cold Another masterpiece by Hummel | Image 548982
The Greenland Away jersey is the definition of cold Another masterpiece by Hummel | Image 548984
The Greenland Away jersey is the definition of cold Another masterpiece by Hummel | Image 548985

On the brand's website, it reads: Ice is more than nature; it is part of who we are. Its strength lives within us, teaching us patience and resilience. Like ice, we endure, adapt, and stay strong in the face of the challenges we face, both on and off the field. This jersey is born from ice. Its design reflects the endless patterns and the silent power of glaciers, a tribute to the frozen landscape that unites us and lives within each of us. It reminds us that we are not separate from this land: we are this land. Strong, timeless, and indestructible.

In short, the Away kit carries a more direct message compared to the Home kit presented on December 13, which, on the other hand, is decorated with motifs celebrating Greenlandic culture, such as the tupilak and the tuukkaq'er, symbols deeply rooted in the country's mythology. Other differences from the Home kit – which is, of course, red, the national color – include the collar, which is black with a turquoise detail that contrasts with the main color of the jersey, and the pattern that outlines both sleeves, with a 90s-style snowflake aesthetic. On the shoulders, like in the Home kit, the iconic stylized arrows of Hummel are featured.

The jersey is available on the Hummel website.