The Fiorentina's fourth kit in collaboration with LuisaViaRoma
Ready to be revealed on Sunday against Genoa
January 31st, 2025
LuisaViaRoma, the renowned international fashion retailer, joins forces with Kappa and Fiorentina to create a collection that tells the story of the Giglio Eterno, a symbol of the meeting between the city of Florence, the sports world, and fashion. Thanks to this partnership, Kappa embraces luxury fashion once again, while LuisaViaRoma continues to solidify its position in the athleisure and sports world, enriching its offering with an innovative perspective. The collection also includes Fiorentina’s fourth kit, which stands out with a gradient shade of purple on a predominantly black background, and features iridescent logos and sponsors that enhance the design. One of the distinctive details of the jersey is the collar, an element inspired by the classic and elegant lines of the polo shirt.
The goal of the collaboration is to strengthen the connection with the Florence community, presenting the new club kit in an unconventional way that reflects the heritage and dynamic spirit of the city. This partnership also blends tradition with the contemporary taste of the new generations. It is a limited edition, numbered from 1 to 1926, the year the club was founded. The collection will be worn by the team coached by Raffaele Palladino for the first time during the match Fiorentina-Genoa, scheduled for Sunday, February 2nd. The kit also includes shorts, socks, and an anthem jacket.