.png)
.jpg)
Macron has released a shirt for the DEMO Festival
The most important event in the world dedicated to motion design
Sports
January 31st, 2025
January 31st, 2025
On the occasion of the DEMO Festival 2025, held yesterday, a unique event celebrating motion design as a form of artistic and communicative expression, Macron and the designers of Studio Dumbar DEPT, an international branding agency specializing in visual identity and communication design, presented a special shirt created for the occasion. The DEMO Festival Special Jersey 2025 takes a symbol of sports passion and athletic performance, such as a soccer jersey, and fully transports it into the world of design. A clear example of how these two fields can merge to create new forms of communication and cultural expression. Fashion, technology, innovation, and style find in this event, which celebrates the art of motion, the perfect place and moment to express emotions and passions in an everyday aesthetic that becomes art.
“This collaboration is another step in strengthening our brand identity, which we are pursuing across various sectors beyond sport,” commented Angelo Marino, Chief Brand and Communications Officer at Macron. “Performance, aesthetic research, functionality, and innovation, which are some of our core values, are clearly present in fashion, art, music, and, as in this case, in a global design event. We are excited to participate in the DEMO Festival, eager to connect with a community of creatives and innovators who are able to recognize and appreciate what is beautiful and well-made, just like this Special Jersey we created together with Studio Dumbar.”
Total black, with a polo collar and long sleeves, the Special Jersey is customized with a tone-on-tone sublimated design that features the festival logo, repeated across the lower part of the body and the sleeves. It is a celebration of the innovation and creativity that will be the focus at the DEMO Festival 2025 on January 30, which will involve cities worldwide in a day dedicated to motion design. For the occasion, the bright screens in some of the Netherlands’ major cities (Amsterdam, Rotterdam, Tilburg, Eindhoven, and Utrecht), as well as in Antwerp, Brussels, Hamburg, Düsseldorf, Cardiff, Leeds, Madrid, Barcelona, Los Angeles, and Vancouver, will display for 24 hours the works and projects of some of the world’s leading motion designers.
