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Off-White™ and Milan launch their first jersey
A celebration of black culture for Black History Month
February 14th, 2025
Off-White™ and Milan launch a game jersey in two versions, both enriched with pan-African colors to celebrate black excellence and symbolize unity and progress. The first version features a black base that elegantly fades into a green tone at the bottom of the shirt, with a yellow logo and red details on the black collar and cuffs. The second version has a red base that fades into a powerful green with the AC Milan monochromatic crest, yellow details on the collar and cuffs. Both designs are reimagined with Off-White™'s distinctive touches, including the iconic Off-White™ zip tie, present on both the Authentic and Replica editions of the shirts. The players' last names are accompanied by the brand's famous quotation marks, founded by Virgil Abloh, while the nickname Devils is incorporated into the club's crest.
The collaboration between Off-White™ and Milan is more than just an intersection of football and fashion; it’s a celebration of the transformative power of dreams. For this reason, the number 63 is printed inside the collar of the shirt, representing dreams of victory and sporting success for Milan; 1963 was the year the club won its first European Cup, and the dreams of progress inspired by the famous I Have a Dream speech by Martin Luther King Jr. from the same year. The speech remains a timeless call for social justice and equality, a vision shared by PUMA, AC Milan, and Off-White™, with the three brands celebrating a shared belief in the transformative power of dreams, offering a powerful reminder of the endless possibilities dreams inspire.
The jersey represents the idea that change is unstoppable and progress is continuous. The jerseys represent the concept "Unity is strength" through the use of Off-White™ prints modified specifically to connect arrows and create a sense of unity. The collection is launched in conjunction with Black History Month, further elevating the importance of celebrating black culture and excellence. Maria Valdes, Chief Product Officer at PUMA, said: "This partnership celebrates not only AC Milan’s football legacy, but also the power of dreams and progress. We are honored to work with Off-White™ to bring this special shirt to life, blending performance, fashion, and culture into something truly unique."
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “This collaboration marks a milestone for AC Milan, combining football, fashion, and values in a way that is both bold and meaningful. Collaborating with Off-White™ on their first game jersey with PUMA allows us to create something truly unique, perfectly aligned with AC Milan’s legacy and future vision. Building on the success of our Fourth Kit strategy with PUMA, this project reinforces our commitment to pushing creative boundaries and connecting with fans in innovative ways. We are proud to celebrate this cultural moment and bring the transformative power of dreams to life”.
The AC Milan x Off-White™ collection will make its on-field debut when AC Milan faces Hellas Verona in a Serie A match on February 16, with the team wearing the black version and the goalkeeper wearing the red version. The red version will then be worn in the match against Lazio by outfield players, with the goalkeeper wearing the black version, showcasing both colorways in these two games. The AC Milan Women’s First Team will also wear this special shirt in an upcoming match, with outfield players in red and the goalkeeper in black.