Nike Basketball and FIBA signed a partnership deal
The American brand will help FIBA in the spreading of the beautiful game
Sports
February 27th, 2017
February 27th, 2017
It arrived today the news of the multi-year dealing among FIBA and Nike Basketball, that marks the supremacy of the American brand in the basketball field. After the sponsorship deal with the NBA in fact, that will start next year – Nike made official the partnership with the most important International basketball federation.
The core of the dealing will the Chinese World Cup of 2019. China is in fact a country where Nike invested a lot, also with the help of the Government and of its best players like Lebron and Irving trying with the U23 Chinese National Team.
The partnership will include the full marketing and commerce of every FIBA competition, including the Youth League and the Women League.
