Off-White teams up with Nike for a good cause
Virgil Abloh designed a special kit for a Paris-based team made up by foreign minors
May 10th, 2017
Most of the times, the world of fashion is perceived - and maybe for good reasons - as a glazed world, far away from all the daily issues and problems of the normal people. But this story comes from Paris and tells us that sometimes even the big fashion and sports brands can take the field, not random words, alongside with the less fortunate.
In the City of Love, in fact, there’s a team, the Melting Passes, only made up by foreign minors from without citizenship, that can not aspire to play football as their contemporaries in “regular” teams. Guys that live the opposite of an enviable life, made by uncertainties and fears, but that don’t want to give up on their passion for “le ballon”. But a few weeks ago, these boys, without family and with an uncertain future, took the field perfectly dressed as world class footballers. All thanks to the kits designed for them by Virgil Abloh, Off-White founder, in collaboration with Nike.
This unbelievable partnership born thanks to a series of mutual references of some of the guys that trained Melting Passes as volunteers, stepping by the Paris Fashion Week ad a meeting with Abloh himself at the Vogue Palais Bourbon. Pyrex founder was thrilled about the idea since the first second, as he wanted the guys themselves to decide their own team colors, which are blue and pink. Nike’s intervention as supplier completed the opera, giving to Melting Passes one of the most envy kits in Paris. It was the first occasion for these boys to feel “acknowledged”, after spending the most part of their life in the shadow. And that alone seems a victory.