adidas is the queen of European football

Juventus, Chelsea, Bayern Monaco, Real Madrid, Manchester United, Ajax. Beyond the successes, all this team have one thing in common: the brand. The three champions of Bundesliga, Serie A and Premier, the finalists of Champions and Europa League are six teams branded by adidas. An incredible season for Three Stripes, that has seen its success also embraces the football area, after the Originals and running ones (as we told you few days ago). 

A total success, also with few precedents. After the Chelsea-affair (that from the next year will wear Nike), adidas started again to run at its rhythm, spending almost 2.5 billions of euro in advertising (in line with the annual 12/13% of its annual revenues) according to a Bloomberg report. In a graph realized by Bloomberg also, we can see that the gap has never been so big as this year.