KITH and adidas football present KITH Cobras collection

Few days ago we tried to list everything we knew about the collaboration between KITH and adidas football, with Florencia Galarza as principal testimonial. It was just been announced the creation of the KITH Flamingo, a team that will be part of the Bowery League in NY.

Today it is out the first official collection that see involved the three stripes and KITH, with a series of shot presented by Vogue. Sam Handy - creative direction of adidas football – also talked to the magazine: « It’s a pretty unexpected thing for KITH to do, collaborating with the performance part of a sportswear brand, instead of the lifestyle side». he aid. «We’re sort of bending the rules and challenging what high performance can do. This is proper football gear, but with great edge and attitude brought from New York City».

Together with the slogan “Strike first, strike fast” the kit were unveiled, with the colors of the Cobras – the team formed by Galarza few years ago – black, white and red, and the yellow.

A very important operations, under many point of views. It is in fact the very first time that a brand like KITH works together with a sportswear brand to realize gear that are actually for the field. As the same Ronnie Fieg said to Vogue: « We wanted to do something adidas had never done before, and find our niche in the market. Usually, in our [streetwear] market, we’re associated with basketball. But we’re seeing a shift now, with a lot more kids playing soccer today than a few years ago. And not only that, but these are stylish kids. They’re sports customers but they also live and breathe the lifestyle of KITH».

 The collection will be available from June the 2th in all the KITH store and online.