Juventus away jersey concept by Matteo Caputo
The young designer tried to image how adidas could realize Juve new second jersey
June 8th, 2017
Few days before the Champions League final it was communicated that Real Madrid would have play with a special purple shirt realized by adidas for the Merengues. In the same moment it was then clear that Juventus wouldn’t play with the lucky blue shirt.
Why lucky? There was the blue jersey last time Juventus won a Champions League, and that jersey entered in the Juve-iconography and was replicated many times.
That jersey is also the base from which Matteo Caputo started imagine a possible home jersey for the next Juventus season. There is the new logo and the golden inserts as in the first kit introduced by adidas yesterday. Caputo also took an elements from the actual third shirt – the zebra pattern – and putted on the front of the jersey