adidas introduces the new Nemeziz Messi 17+
For La Pulga remains the classic design of the new shoe, with the addition of the "Solar Yellow" and Messi's personal logo
June 30th, 2017
Some months ago, adidas announced the they won’t continue to produce the Leo Messi signature, in order to be more focused on the new models of the next season. That decision sounds weird, to leave the best player in the world without a signature – the only signature of adidas brand. But that choice seems now a bit more different.
It was in fact released a new version of Nemeziz, entirely dedicated to the Blaugrana number 10: the Messi 17+. The silhouette is really similar to the one of the already released Nemeziz (also the black and white colorway), as like as the AGILITYBANDAGE and TORSIONFRAME technologies. What is different is the Messi lettering in “Solar Yellow” and the presence of the Messi logo.
A new start for La Pulga, that could also modified the future of adidas and its way to deal with its athletes. This “semi-signature” could have the possibility of being agile and modifiable.