Fiorentina new jersey is a love letter to the city

In the middle of the Florence hot weather, among the many tourists who started to invade the city in the early hours of the day, and the difficult pages of the Italian sports newspapaer, Fiorentina, and Le Coq Sportif presented their most beautiful project so far. 4 Quartieri, 1 Cuore Viola (4 Neighborhoods, 1 Purple Heart) is a huge homage to the city of Florence, to its strong and history.

Introduced by the Assessore dello Sport of the City and by the new Fiorentina CEO Laura Masi, the project is explicated in a collaboration that involves the root of the Florence sport: the calcio storico. As explained by Le Coq Sportif country manager, the French brand worked to realization of this set of jerseys side by side with the neighborhoods of the City and their colors (white, green, blue and red) in order to express the positive dualism that every Viola fans is living, the love for the Fiorentina and the one for the love of his neighborhoods.

 Next year Fiorentina will then have 4 away jerseys (that will be used also by the goalkeepers). The relation with the union is also present on the Jersey, where there is a huge crest symbolizing the 4 neighborhoods with their churches (the 4 main churches of the city).

Federico Chiesa was presented to the unveiling, together with the captains of the calico storico fiorentino. A really old tradition that was never fully understood, and that speak not only of fight but also of community. Le Coq, together with Copa90, realized a documentary about it that you can watch below.