This Puma jersey was rejected by 2. Bundesliga

Holstein Kiel is a small German team, from a small city in the most north part of the country, near Denmark. Last year Holstein achieved the promotion to the 2. Bundesliga – German second league – and decided to sign a partnership contract with Puma, instead of extend the previous one with adidas.
To celebrate the achievement, Puma realized a special jersey for Holstein: a white tee with the Holstein Fjord printed on. DFL however, didn’t approve the design, considering the representation of the Fjord an image (forbidden) and not a design element.

Puma was then forced to deliver an alternate (and temporary) solution to the team. The choice of the DFL was quite unsual in the modern European football, even considering that the image didn’t has a promotional scope.