We lived the Wimbledon legend with Fred Perry

Tennis history is made up by strong personalities, man and women who influenced it in a so deep way to gain the status of legend. It will be like this for Serena Williams or Roger Federer, as it was for other tennis players. Among them, there is for sure Fred Perry.

His history is the one of a chosen one: after being become a tennis-table world champion, Stockport native decided to dedicate himself to tennis. Frederick was used to achieving in everything he did, and so he shortly became a legend in the discipline: he won all the 4 grand slam, together with a Davis Cup and a lot of minor tournaments. But Fred Perry was not only tennis: he started to develop his idea of aesthetics building a brand that will become iconic: Fred Perry. An aesthetics that during the time met different subcultures, enriching itself time after time. An aesthetics that is strongly connected with Wimbledon.

On the occasion of the “best tournament in the world”, we’d the pleasure to be the guest of Fred Perry and visit its headquarter in East London. A place full of history and where you can smell the essence of the brand, that was able to renovate itself during the years. Then we moved to Wimbledon, to live an incredible experience in a real temple of tennis.