Mitchell & Ness x The Third Rail capsule collection
The American brand and the collective of New York City FC supporters together in the streets of NY
July 14th, 2017
It’s a fact that football in the United States is growing and growing. People are getting excited by the game, organizing in small groups of supporters that follow game after game of their favorite club. Of course, everything starts from New York, that since the arrival of New York City FC is increasing its fan base exponentially. The spirit of the city did the rest of the work, bonding football and fashion, art, and coolness in the strongest way possible, in a nation where football has never been cool.
The last proof is the collaboration between NYCFC, Mitchell & Ness, and The Third Rail, a group of supporters. Together with Ethan White, a defender for the City and also creative manager of the project, the group shot a lookbook of the capsule around town, following the path that takes from Downtown to the stadium of the city, in the Bronx.