Converse unveils NBA Chuck Taylor All Star Collection
A set of three different collections that celebrates the history of the link between Converse and NBA
Sports
September 21st, 2017
September 21st, 2017
Converse will launch the NBA Chuck Taylor All Star Collection, giving fans a way to show their NBA pride and celebrate their favorite teams. Representing all 30 NBA teams, the collection pays tribute to the game and celebrates the culture of basketball and its influence on today’s street style with three design tiers: Gameday, Legend, and Franchise.
The Chuck ‘70 NBA Gameday
The Gameday collection includes 250 limited edition pairs for each of the NBA teams. Each original sneaker is labeled as 1 of 250 and composed of authentic NBA jerseys backed with supple leather lining. Personalized for the collection, its leather interior features embossed NBA logos and collaborative Converse x NBA woven labels under the shoe’s tongue.
The Chuck ’70 NBA Legend
It celebrates basketball culture for the sophisticated fan. “Legend” highlights five storied franchises – the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers and New York Knicks – with their histories woven into the luxe and classic sneakers as follows.
Boston Celtics
A legendary city with much to celebrate and a record-breaking basketball team with more banners than any franchise in the league – the Celtics 17 NBA titles are recognized on the “Legend” sneaker with an embossed “17” on the upper. The Converse x NBA Boston Celtics sneakers commemorate the storied athletic record of the Green with a shoe that helped bring Boston a whole lot of gold.
Chicago Bulls
A city with a team that won the ‘90s, the Chicago Bulls were unbeatable with two three-peat seasons spanning 1991-1993 and 1996-1998. The Converse x NBA Chicago Bulls sneakers recall the iconic ‘90s warm-ups with its two-tone nylon tongue and red triangles representing the game plan that made it all happen.
Golden State Warriors
Newly-minted legends in the NBA, the Golden State Warriors turned the Bay into basketball’s twenty-first century epicenter. The five-time championship winners have been creating historic moments in recent times for their competitive spirit and ability to overcome unbelievable odds. The Converse x NBA Golden State Warriors sneaker honors the Bay Area with an embroidered landscape of the Bay Bridge on the upper.
Los Angeles Lakers
The Los Angeles Lakers are all about “Showtime” – home of the purple and gold and one of the league’s most successful teams in NBA history with 16 championships. To celebrate, sixteen stars are embroidered on the sneaker’s tongue. Los Angeles slated an era when basketball embraced sunshine, celebrities, and a smooth, silky version of hoops. With star status athletes, the Lakers take center stage with 21 Hall of Famers and the NBA’s longest winning streak of 33 consecutive games.
New York Knicks
The Pride of Gotham, the New York Knicks are a team that represents the fiercest metropolis on the planet. Diehard fans live for the slogan “Once a Knick, Always a Knick,” which is embossed on the side of the “Legends” upper. The Knicks are only one of two original NBA teams that remain in their founding city. The Converse x NBA New York Knicks sneakers denote loyalty and originality.
The Chuck SE NBA Franchise
This collection is a celebration of city pride for the fan who wears their heart on their sleeve. Representing 13 NBA teams, the sneaker features team logos decorated on the tips of the laces and embroidered on the shoe’s tongue with tonal lace and multicolor lace aglets. The mesh upper features the team’s name and jersey-inspired details, while each outsole is molded to display the given team’s city influence. The sneaker is covered in individually-screen printed jersey material and includes Nike Lunarlon sockliner and micro-suede internal lining for comfort.
To complement the NBA Chuck Taylor All Star Collection, a line of Converse NBA Apparel will also launch to tie together the full street-wear uniform. Featuring exclusive Converse NBA branding, the collection includes a winterwool bomber jacket with primaloft fill, a hooded coaches jacket and Converse Essentials – a hoodie, crewneck, long-sleeve tee and jogger.
