#HereToCreate, the challenge begins

Creativity is what makes football the beautiful game. With this concept in mind, adidas Football launched the campaign #HereToCreate, an attitude to the game rather than a simple hashtag. Today a new chapter of the campaign is here: four teams from the football and media environment of Milan are competing in four challenges that will prove their quality and interpretation of the creative game. The teams involved covering a wide range of the Italian new wave of football storytelling: nss sports, Tango Squad, Calciatori Brutti & Gli Autogol e Calcetto Eleganza.

All the challenges, you can watch the skills and the battle among the four teams is told in the exclusive videos on the new #HereToCreate online hub powered by adidas and nss magazine. On the hub, it is possible to read the bios of the teams and know every little detail of the boots from adidas Ocean Storm Pack worn by the teams: the Nemeziz 17+, the ACE 17+, the X17 and the Copa 17.
The main challenge for the four teams was to give their interpretation of the creativity in the game. They come from a totally different background: from the terrace and retrò culture of nss sports to the social irony and viral sarcasm of Autogol & Calciatori Brutti, the fashion vibe by Calcetto Elenganza and the new wave of football of Tango Squad.

Tango Squad

The real goal is sharing

nss sports

From the stadium to the streets

Calciatori Brutti & Autogol

Play, laugh, ignore

Calcetto Eleganza

Not for the game, but for fashion

The four challenges in which the teams competed test their quality on and off the pitch. Their strength was tested during the power challenge, while in the precision and elegance the technique and the coordination of the movements is the key to win. Last but not for list, the street challenge checked their attitude on the rough play on the hardcore: who has the most velvet and sneaky touch? Find it out here.

Power Challenge

Precision challenge

Street challenge

Elegance challenge

We will keep you posted on the next steps of #HereToCreate: an exclusive tournament in a secret location in Milan is coming soon!