adidas set up the Stage Football in Piazza Duomo
A two days of football, with Candreva and Pjanic as guests, that anticipate the main event with David Beckham on Friday
Sports
September 27th, 2017
September 27th, 2017
Milan is ready to live a great day, branded by adidas Football’s three stripes. On Friday, September 29, a new store in Corso Vittorio Emanuele II will be inaugurated, in the presence of a massive guest, David Beckham. The new adidas’ brand store in Milan will be the biggest one in Italy, and the second biggest one in the world, after New York. It will be characterized by the new “stadium” concept, with a series of architectural elements that will recall the shapes of the terraces and the tunnel of a proper stadium.
And to anticipate the event, this morning adidas set up the Stage Football in Piazza Duomo, a football field where the competitors will be able to face each other in individual and team challenges on Wednesday and Thursday, September 27 and 28. These two days of football in Piazza Duomo will be enlightened by the presence of two great guests, Antonio Candreva (Wednesday, at 5 pm), and Miralem Pjanic (Thursday, at the same time). It’s all part of the adidas Sports Week, a series of activities focused on the new store’s focus disciplines: football, running, and training.
In one of the city’s most suggestive scenarios, the participants to the adidas Stage Football will be able to feel the excitement for the event of Friday, that will bring the Three Stripes under the spotlights of every football fan in Italy.
