Double Clutch inaugurated its new Nike x NBA section

Right now, the beginning of the new NBA season is a few days away, and so is the awaited debut of the new uniforms made by Nike, that replaced adidas’ three stripes starting from this season. Of course, we were already able to admire the new NBA apparel realized by the Swoosh, first with the presentation of the new uniforms and then with the beginning of the pre-season. But everyone is asking the same question: “When will it arrive in Italy?”.

Well, in fact, the new Nike x NBA apparel is already here, thanks to retailers like Double Clutch in Verona, that recently inaugurated its new section, entirely dedicated to the new basketball collections. And it did it with style, organizing a themed launch event with many guests, like Stefano Tonut and Bruno Cerella - players of the Umana Reyer Venezia - and The Perseverance, that took care of the DJ set.

Thanks to the collaboration with Nike, the shop was set up for the night, focusing the interest on the new “Nike Connect” technology, featured on the new franchises’ uniforms. The circumstance was also used to inaugurate the artwork realized by Francesco Poroli (Rivista Ufficiale NBA’s art director and author of the book Like Kobe, that will show you very soon), focused on the best nicknames of the NBA legends.

Via Sottoriva - where you can find Double Clutch - aims to become an hangout for all the NBA lovers in Verona and surroundings. And even the fans of less mainstream teams will be happy, as the store has the apparel of all the 30 franchises of the NBA. The regular season is just about to start, and you don’t want to be unprepared.