KITH x adidas Football Season 2
The two brands unveiled all the garments of the second release of the successful collaboration
October 31st, 2017
In the last few days, Ronnie Fieg, founder of the KITH brand, was teasing his Instagram followers with several posts about the drop of the adidas Football collaboration Season 2. After the first release in May, in fact, the official news of a second collection arrived from Fieg’s profile itself. Now, adidas Football and KITH unveiled the entire Season 2 that, just like the previous one, has the teams founded by the New York brand as protagonists.
Differently from the previous drop, though, there aren’t only the Miami Flamingos as protagonists but also the New York Cobras - a team that represents the New York heritage of the brand - and a third team, just founded, the Los Angeles Rays. To have the spotlights of this collection are the Cobras that, as said by Fieg himself, with their white, black, and red colors are the perfect representation of Big Apple’s soul. The red Coca-Cola (or “Coke”) jersey sponsor perfectly fits with the harmony of the colors. The collection includes a complete kit for each team, alongside with socks, sweatshirts, jackets, caps, and much more. All the teams are equipped with shoes, both for the pitch and the streets, represented by three versions of adidas Nemeziz UltraBOOST 17+ custom by KITH for the streets and as much Nemeziz 17.1 TR Laceless for the turf.
To celebrate the launch of the Season 2, KITH decided to open a pop-up shop inside the Fred Segal’s Sunset Strip i Los Angeles. Furthermore, KITH and EA Sports teamed up to feature all the football kits of the collection (Miami Flamingos, New York Cobras e Los Angeles Rays) inside the new game, with a FIFA 18 tournament organized inside of the new LA pop-up store.