KITH x adidas Football: Miami Flamingos & Los Angeles Rays
After the New York Cobras' lookbook, the two brand unveiled the items of the other two collections of Season 2
Sports
November 2nd, 2017
November 2nd, 2017
A few days ago, we presented the new KITH x adidas Football collection to you, coming this Friday. The first unveilings from the two brands mostly concerned the New York Cobras, one of KITH’s teams, which collection was an homage to the New York heritage of the club, The Season 2 of the collaboration with adidas, though, isn’t only about KITH’s team from the Big Apple, but also about the other two realities, one of which is a newborn.
One of these is the Miami Flamingos that, just like the NY sister, passes the soul and the culture of the Florida city on through its design and colors. For KITH’s release dedicated to the Miami Flamingos, in fact, the main colors are the blue of the Atlantic Ocean, the soft tan that recalls the color of the beaches, and pink, for the bright pastels Miami is known for. More, as KITH’s founder Ronnie Fieg wanted, to improve this Season 2 of the collection, a jersey sponsor has been added to Miami Flamingos’ shirt. The choice was Chase, a long-standing partner of the American brand and a bank with one of the most famous logos in the world.
The third club is also the most recent, the Los Angeles Rays. This team was born in the city where KITH invested the most, with the opening of several pop-up shops, including the one at Fred Segal’s Sunset Strip. For the club from the Golden State, Ronnie Fieg chose a mix of goldenrod and olive tones. The third color is a faded purple, that gives the collection a classic and modern tone at the same time. Just like the Cobras and the Flamingos, the Rays also have two pairs of custom adidas Nemeziz UltraBOOST 17+ and Nemeziz 17.1 TR, that will have the same color palette of the rest of the collection, that includes tees, sweatshirts, long and short jackets, caps, bags and more.
Furthermore, KITH and EA Sports teamed up to feature all the football kits of the collection (Miami Flamingos, New York Cobras e Los Angeles Rays) inside the new game, with a FIFA 18 tournament organized inside of the new LA pop-up store.
