Under Armour renewed Parco Sempione's playground

Parco Sempione is the green heart of Milan and in the middle of it, there is a basketball playground, highlighting the special relationship of the city with the sport. It has been a while that the Parco Sempione's playground was struggling for the lack of manteinece, nonetheless, it was always full. The American brand Under Armour decided to renew it and return one of the most iconic spaces of the sports scene to the city.

The renovation project is part of the Under Armour's "I WILL" programs that aims to invest on creating urban spaces for sports and crentres of agreggation. The inauguration November 5th event was ruined by the rain and moved to Gonzaga Sport Club where Under Armour has organized a Shop-Battle with eight of the most rappresantitve italian shops of the brand.