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New Era x Manchester United

New Era launches the campaign "Ours is Today" with Lukaku, Mkhitaryan and Rashford

New Era x Manchester United New Era launches the campaign Ours is Today with Lukaku, Mkhitaryan and Rashford

New Era is betting hard on football, and it appears that the iconic American brand wants to conquer the beautiful game's fan. After the collabs with Lazio and Pierre Emerick Aubameyang, the hats brand joined forces with Manchester United for the "Ours is Today": a winter collection of iconic hats.

 

While video explores the collection, the players are front in center in suiting up. Each one a character of their own kind, it sees Marcus Rashford sport the classic 9FIFTY style hat, Henrikh Mkhitaryan wears the Liquid Chrome Knit, Romelu Lukaku keeps it classy with the 59FIFTY, while Jesse Lingard drops in style with the 9FORTY. Each hat carries finer detailing which include the United crest as well as various other embroidered features such as the date the club was founded.

The collection is avaibale on New Era's online store.