Ajax's pregame posters

The Ajax's graphic designers work for real, not like in the rest of the world. On most of the club's instagram profiles, before each game it is usual to publish a poster of the game , in most cases a boring layout with the logos of the two teams on a light background. On the Ajax Instagram profile, on the other hand, the Dutch graphic designers have transformed the boring tradition of posters into real works of art.

The posters have a fascinating dark taste, with a retrò theme, and most of them use black and white. The graphic designers often play with the logo or the city of the challenging team: the first poster, for example, was dedicated to the competition against Heracles, whose emblem is inspired by the Greek mythology Heracles, while that of Ajax to the legendary hero Ajax. Other posters refer to the beautiful flag of Amsterdam, with the three x representing the capital.