adidas "Calling All Creators" spot

2017 has been the year when adidas unleashed all its creators, creating a network of interconnections between athletes, artists, and creatives from all around the world, reaching stadiums, taking the streets, and influencing the sportswear culture. Looking forward to 2018, the Three Stripes unleashed all their testimonials, in some sort of manifesto for the year to come. In the “Calling all Creators” spot, adidas’ representatives talk about what changed in the last 12 months, and what has still to change in the future. Leo Messi, Paul Pogba, and David Beckham - among others - talk about how creativity influenced sports, music, lifestyle and much more.

The spot lineup is massive, with athletes of every sort, musicians and adidas’ most important creators: James Harden, Lionel Messi, Paul Pogba, Von Miller, Pharrell Williams, Kris Bryant, Carlos Correa, Candace Parker, DeAndre Hopkins, Pusha T, Damian Lillard, Karlie Kloss, David Beckham, Garbiñe Muguruza, Alexander Wang, Aaron Rodgers, PK Subban, Paige Tapp, Chiney Ogwumike, Brandon Ingram, Jeremy Lin, Kristaps Porzingis, Derrick Rose, Tracy McGrady, and Lindsey Horan.