424 x Hummel capsule collection

Nowadays, the relationship between the fashion world and the football one is a fact, daily testified by the continuous collaborations that brand unveils week after week. An example is a new collabo between sports brand Hummel and 424, an LA-based store that defines itself as “an ever-evolving concept space, which features designers of jewelry, accessories, clothing, shoes, amongst other products”. And among these products there also Hummel’s sportswear collection, reworked with 424 aesthetic.

In the lookbook shot by STOY you can appreciate Hummel’s products - football shirts and shorts, sweatshirts and scarves - branded by 424, with some colors that have to remind you of the Dutch national football team. All the items of the collection are co-branded and feature both Hummel and 424 logos. There also is a captain armband, an orange scarf with the “Four Two Four” writing and an oversized coat with 424 orange branding