PUMA Football announce the partnership with AC Milan

After the unofficial announcement from Ernia's Instagram profile, we can now officially reveal the new partnership between AC Milan and PUMA, that will start from next July 1. On Friday, Milan-based rapper Ernia published a clip shot outside of San Siro on his profile, with some concrete referrals to the Rossoneri and “the skin of the PUMA”. This morning, the German colossus made it official, adding AC Milan to some serious clubs like Arsenal and Borussia Dortmund.

After the ending of the deal with adidas, AC Milan got itself looking for a new technical sponsor and PUMA was the first one and most persuasive contestant, getting a partnership that will start from the 2018/2019 season a will last beyond. It’s a great satisfaction for the German brand, as proven by PUMA CEO Bjørn Gulden’s words: “We are very proud to be partnering with AC Milan. They are one of the most successful clubs in the Football history with a large, global fan base. The Rossoneri jersey is one of the most iconic jerseys in football. We are looking forward to the next chapter of this legendary football club being with PUMA.”

As we said, to seal the new deal, AC Milan and PUMA teamed up with Ernia, a young Milan-based rapper that can already praise some huge collabo with the best rappers in the Italian scene. For the occasion, Ernia wrote a song, called “La Pelle del Puma” (The Skin of the Puma”), that already got more than 130K views on YouTube. Here are the lyrics:

I was already a Milan fan in the cradle because there are no remedies

And now the Milan wears the skin of the PUMA

I remember Manchester, I remember Athens

I’ve seen it on TV

The jersey changes, but the colours remain the same, 

I’m as good at rap as Pelé was with a ball, 

The uniform changes but the stars remain, 

I keep my goals high in my mind, 

I’ll write my name among the ones of the legends, 

I know where I come from but I also know where I’m going

Because of the condolences we change the kit at the stadium

Kids from the streets, love the jerseys, they have the tongue sharped like a sword, 

Attack it Attack it

New level, we step up, we step up

Milan Milan Milan