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PUMA unveiled the King Avanti Premium

The German brand blended the glory heritage of the football boot with a street style-inspired sole

PUMA unveiled the King Avanti Premium The German brand blended the glory heritage of the football boot with a street style-inspired sole

In the last months, the football world lived some pretty precise tendencies in matters of apparel and footwear, that today meet in the latest release branded by PUMA Football. The German brand, in fact, indulged the ‘nostalgic fever’ that caught all the brands, blending it with the will to close the gap between the pitch and the street, with a model of boots born to play football but developed to be worn as a lifestyle element. Here’s the PUMA King Avanti Premium.

The reference model, of course, is the PUMA King, one of the most legendary boots in the history of football, worn by some champions like Eusebio, Pelé, Maradona, and Cruijff. The quilted leather of the PUMA silo’s upper has been combined with a new street style-oriented sole, that makes the King Avanti Premium as fit for the street as it is for the pitch. Truth to be told, for the cleanness of the shoe, it belongs more to the first rather than to the second. There are three different versions of the shoe: a totally black one - with just white sole - a whiteout one, and the classic white/black combination.

 

The PUMA King Avanti Premium is already available in all versions at prodirectselect.com.