SLAM JAM x Nike Football jersey
As part of the 'Brothers of the World' campaign, it represents the bond between football and street culture
April 17th, 2018
Yesterday we presented to you the football jersey realized in collaboration between Inter FC’s captain Mauro Icardi and Nike Football for Brothers of the World, the campaign that wants to celebrate Milan’s open and inclusive mindset, narrated through 40 years of Nike Football jerseys. Today, we present to you the shirt realized for SLAM JAM, historical Milan store and also one of the most active fashion-focus groups in the scene.
For SLAM JAM, Nike realized a white and black shirt with a horizontal-striped design on the front, while the white sleeves introduce the cleaner look on the back. The Nike Swoosh and football-inspired crest are placed on the chest, while the “SLAM JAM” writing and an oversized “14” occupy name and number places on the back.