Nike celebrates Kevin Durant with an awesome video
Here's the recipe for the two times NBA Finals MVP: “RISE. GRIND. SHINE. AGAIN.”
June 11th, 2018
The Golden State Warriors are NBA champions. Again. The weekend got us the chance to assimilate one of the most unbalanced - and maybe less hyped - finals of the last years, with Steve Kerr’s gang that confirmed what we were all thinking (or maybe fearing) before the tip-off, with the Cavs swept and the trophy that stays in the Bay. Among the discussions at the end of Game 4, there has been the assignation of the NBA Finals MVP Award, that for the second year in a row was won by Kevin Durant, even with some great performances by Stephen Curry.
Just like last year, Nike wanted to celebrate its athlete that after the struggles - and the injuries - suffered in his first years with the Sonics then became Thunder, is confirming himself as one of the league’s greatest. “RISE. GRIND. SHINE. AGAIN.”, that’s the spot’s name, also wants to put the thing back on perspective for KD, that has been accused of ‘ruining’ the NBA signing for the Warriors. Nike reminds us that it takes more thank great teammates and a great talent, it takes grit, determination, work ethic and the will to become the world’s best. Rise, Grind, Shine… Again.