The new Atletico's third kit has caused criticism from the fans
Both the aerial map of the city and references to the Fountain of Neptune were not appreciated
September 4th, 2018
Have you already took a look at AS Roma new third shirt made by Nike, inspired by the streets of the capital? Well, the swoosh brand that also sponsors Atletico Madrid has created something similar for the Spanish club. The new third kit of Colchoneros, in fact, takes inspiration from its landmarks such as the Fountain of Neptune, where the Madrid team is used to celebrate their successes.
In addition to the famous site located in Plaza Canovas del Castillo, a real aerial map of the city is reproduced on the jersey, without renouncing traditional vertical stripes. As stated by Pete Hoppins, Senior Design Director of Nike Football Apparel, "this season our designers have been taking inspiration from the urban environment, which provides the backdrop to clubs and their fanbases. With Atlético, the symbolic value of the fountain gave us the creative spark for the color palette and the dynamic combination of blue and orange." What is the reason? Blue (in two different shades, one lighter and one darker) refers to the water that flows from the fountain while orange is the color of the sunshine light that rebounds on the trident of Neptune. The trident, stylized, is in the back of the shirt, just below the collar. Very interesting also the pairing with shorts, mint color.
The shirt, which is already on sale, seems not to have received positive feedback, triggering the immediate disappointment (especially on social networks) of a lot of fans, who obviously did not like this unusual imagination.