Juventus renovates with adidas

The partnership between the Italian champion team and the German brand was renewed for another 8 years, until 2027. The old agreement between Juventus and adidas was due on June 30, 2021 with an increase on the fixed amount that will collect the club, the previous contract foresaw a collection of 180 million for 6 years, while that signed today will reach 408 million in 7 years.