A Panini album with sneakers
Three Belgian guys started a campaign on Kickstarter
January 23rd, 2019
Sitting on bench in the courtyard at school, three childhood friends were exchanging PANINI cards. These budding collectors had only one thing in mind, completing their Album.
The three guys also had another passion, sneakers, and they decided to try to put them together with a unique project, to create with the company of figurines par excellence, Panini, an album of stickers but with the place of the players, the more beautiful sneakers. First there were the Ronaldo and Zidane cards, and today those of the Air Jordan 1 Bred Toe and the New Balance 991.5 x Concepts could arrive.
They are the COLORS Sneaker and have launched a campaign on Kickstarter to be able to put together the resources needed to realize this dream. The project aims to show culture, a universe and a lifestyle from another point of view. The sneakers are the epicenter of the COLORS Sneakers™ project by Panini, but the will is also to give a service thanks to the free app downloadable both on Apple Store and Play Store, with interesting contents for fans as: release dates, the nearest shops, press releases, etc.
If you like the idea and want to become a lender of the project, go to Kickstarter and help these 3 guys to produce and market the first Panini sticker album dedicated to our greatest passion, sneakers.