The new PSG x Hugo Boss lifestyle collection
The latest fashion project for the Parisian club
January 28th, 2019
PSG and Hugo Boss return to collaborate, with a lifestyle collection that incorporates the codes of the team of Neymar Mbappé and Cavani, combining them with the chic elegance of the German fashion house. Lost the number of the collaborations between the French team and fashion brands, the collection with Hugo Boss has a definitely different tact, more elegant and destined to different audience respect the previous capsule with Bape and Jordan. The collection is composed of 4 items, characterized by the typical blue color of the PSG. The first is a pure wool sweater, with the team crest on the front, a cap and a scarf with the red and white band also on the game jersey and finally, another scarf, inspired by the stadium models, with the crest of the club on the sides and the word Boss in the middle.
The German brand, born in 1923 and became famous as the official supplier of the uniforms of the Nazi SS, is now part of the Valentino Fashion Group. It is not the first time that makes agreements with football clubs, in fact, it is currently the official supplier of AS Roma and Tottenham, while in the past had provided clothing to other major clubs such as Liverpool. In 2014, Hugo Boss also wore the German national team during the World Cup won in Brazil. For the shots of the campaign, the model was the defenders Kimpembe and Meunier, the strikers Cavani and Di Maria and the midfielder Rabiot, now en route with the club.