The AS Roma GIPHY profile

As a jokingly video posted by Roma TV says, in which Nicolò Zaniolo is stopped by a nagging Giallorossi fan, the club's social networks are becoming more important than the team. Obviously the message is ironic and makes fun of some stereotypes of the supporters, but actually, the profiles of the team, the first and only in Italy to make an agreement with Twitter and Snapchat, are playing a leading role in these seasons of relaunching. AS Roma is now also the first Italian team to launch an official playlist on GIPHY.

The largest platform in the world of GIF, born in 2013, is an excellent resource to create catchy content and customize short video sequences without audio,  with text, filters and stickers.

AS Rome joined with GIPHY in 2016 and today has 881.9 million GIF View, more than any other Serie A club. There are 1300 contents among exultant, actions and memories, but also stickers of Kolarov, Manolas, Florenzi and others.

The team of the Italian capital confirms the one ahead in terms of digital communication, a very effective model to spread content with an inclusive logic, which from Facebook to Instagram involves the fans. If abroad it is more common to open every type of channel, in Italy many teams are not keeping pace or lack of creativity. In this sense, in recent days the initiatives of Turin FC and Parma 1913 have been interesting, which have created playlists composed by the players on Spotify.

You may not be aware that nss sports also has a GIPHY profile, a godchild of which we are very proud, which counts almost 63 million GIF View and concretizes every week its taste with the format "5 GIF from the Weekend".