Macron will sponsor the referees in the next UEFA Champions League
A preview of the four jerseys that the refs will wear starting from the 2019/2020
Sports
May 15th, 2019
May 15th, 2019
Macron will be among the protagonists of the Champions and Europa League next season and not thanks to the collaboration with a top club but thanks to the UEFA referee team. The news is not yet official but, according to some photos published by Dutch Referee Blog, the brand born in Bologna in 1971 would have prepared 4 kits for the referee in the next 2019/2020 season.
The numerous sponsorships in soccer, rugby and volley no later than a year ago had led Macron to be the third most influential sports brand in the world, behind only Nike and adidas. This partnership increases the prestige of the brand and puts an additional trademark of quality on the good work it is doing both among professional and amateur teams, a territory in which it has been a reference point for years.
No distortion from the chromatic point of view, the first images confirm how fluo/neon colors are favored for referee shirts, far from the traditional black and white striped pattern.
Black shorts in all four kits will be matched with volts, electric blue, fuchsia, and black jerseys, with two small pockets and the new Macron Hero logo positioned on the chest and in both shoulders.
Considering that even the Referee Italian Association has formalized the transition from the historic supplier Diadora to Legea for the next season, this announcement, not yet definitive, shows how the refs represent a great opportunity for brands that are still too weak to get the sponsorship of first-class clubs. This point involves only in part Macron, for some years on the jerseys of first-class teams at the national level but never really protagonists in Europe, such as SSC Naples, SS Lazio, Sporting Lisbon, Red Star Belgrade or OGC Nice.
In the last year Macron has continued to expand, also thanks to international sponsorships, but also to the succession of new collaborative ideas, starting from the national borders: after signing agreements with Udinese and SPAL (with which Macron has opened a much broader speech concerning also at the Paolo Mazza stadium) today the Bolognese brand clearly stands as the most widespread technical sponsor in our league, supplying the kits of 5 Serie A teams (besides Udinese, SPAL and Bologna also Lazio and Cagliari).
A story started with gloves and baseball bats, a distributor and then a producer, before the final ascent in 2001 with the sponsorship of Bologna FC, followed by Napoli (you may remember the camouflage jerseys and fake denim) and Lazio, which have projected the brand ever higher in European competitions.
