Nike and Jordan Brand unveiled the uniforms of the basketball federation for the world cup

Nike and Jordan proved to be the protagonists of the 18th Men's World Basketball Championship, introducing all the uniforms made for the event that will take place in China from August 31 to September 15, 2019.

In each kit, Josh Iverson, Senior Graphic Designer for Nike Basketball, tried to introduce small special details such as the motivational phrase United We Stand written on the U.S. uniform. Many of these elements recall the relationship between the Asian country and the sport, like the golden dragon wrapped around a basketball that appears on the Chinese insignia. It is interesting to underline that the Pareto principle plays an important role in the choice of colors. It says that 80 percent of an effect can be traced to 20 percent of the causes. An example? The 80-20 color balance that we find in the jerseys of China and the United States. Finding all these references and details is almost a game that helps to increase the link between the federation, fans and players. 

Together with the uniforms, Nike unveiled a special celebratory collection created in collaboration with CLOT. Edison Chen, the creative director of the Hong Kong-based brand, used the opportunity to honor his Asian roots and decided to combine sport with an unexpected element: the dance of the Chinese lion. The red signature of CLOT is combined with black and the two symbols "冠军" (champion) have been embroidered on the shorts, a detail of good luck for all the teams participating in the tournament.

Each jersey, shorts, jacket and band of the collaboration will be available from August 28th in special pop-ups at JUICE The Box Xintiandi in Shanghai and JUICE Beijing, but also at JUICE Sheung Wan in Hong Kong, JUICE Taipei, JUICE The Box Taipei, JUICE Taichung, JUICE Los Angeles, in selected Nike Store and on Nike.com.