The "U MY BRO" kits by FOKOHAELA
The latest creation comes from a revisitation of the Umbro logo
November 7th, 2019
After being repeated over and over, after a while a word loses its meaning. Or it gets a different one, as in the case of FOKOHAELA. The "U MY BRO" expression translated from "Umbro" and replicated directly on the jerseys, must have been born this way. For "U MY BRO" collection FOKOHAELA used six jerseys, including real kits (such as the 1996/1997 England goalkeeper kit) and plain Umbro templates. But among these kits, there is a Celtic kit by Nike. The logo has undergone a further change, becoming "U MY BHOY", where 'boy' is spelled "BHOY" (it's the way the Irish would pronounce it) because the nickname of the club and for the fans is "The Bhoys".
This time there's no particular reference, as for the jersey designed to celebrate Jürgen Klopp and the Reds' metal philosophy. FOKOHAELA based its creation on Umbro shirts (which templates where similar to those featuring the "UMBRO 95 - LO STILE SUL CAMPO" exhibition), using a special logo (representing a handshake) inspired by Umbro's logo.