Allan Saint-Maximin and Poet unveil the new PUMA Motorsport collection

PUMA Motorsport choose the Tyne Bridge and the St. James's Park - two of the most significant symbols of Newcastle - to unveil the new collection with BMW, PUMA official partner since 2015, with two special testimonials for the launch of the capsule such as Newcastle forward Allan Saint-Maximin and Poet, the popular english artist and content creator, author of many sport and musical projects in the latest months. They drove around the city on the Frenchman's 8 Series BMW, showing the items of this unique motorsport & football collection. Saint-Maximin moved to Newcastle this summer, after an entire career in France with St. Etienne, Bastia, Monaco and Nice, becoming an instant icon as the first man to ever play while wearing a Gucci headband.

Following on the Racing Collection presented by Nike, Inter and Pirelli, PUMA also tries to combine performance wear and streetstyle in a single collection, after the collabs with drivers such as Lewis Hamilton, teams like Ferrari and Formula 1 (PUMA became F1's exclusive merchandise retail partner last April). The new capsule presented by Saint-Maximin and Poet is based on the fusion of two worlds only apparently different such as football and motorsport, combined thanks the streetstyle, with racing decals, BMW insignia and chequered flag detailing that feature the entire collection, which includes outerwear, tracksuits, t-shirts and sneakers.