Sports events that caused Porn Hub to lose more traffic in 2019

Porn Hub’s data analysis team, the biggest adult website in the world, have the annual report on the habits of the users, gathering over 39 billion searches, 115 million per day. Through data and graphics Porn Hub has revealed how the most searched keyword in the world by users has been "japanese", while in Italy it continues to be an old classic like "MILF". The report also analyzed other searches by category, relating to celebrities, films, video games but also to sporting events.

Porn Hub has revealed how live sporting events are a major cause of the decrease in site traffic. The Super Bowl is the most followed sporting event in the world after the final of the FIFA World Cup, the one played on 3 February in Atlanta between Patriots and Rams caused a decrease in visits of 27%, 38% only in New England and the 33% in California, the state in which the Los Angeles Rams play. Game 6 between Golden State Warriors and Toronto Raptors, the one that brought the title to the Canadian team, saw a 15% decrease in the San Francisco bay and 30% in Toronto. The only international soccer tournament was the women's World Cup, which on 7 July brought a -5% of users to the United States during the hours of the match, 6% in the Netherlands, a team that contended for the title to the winners Megan Rapinoe and Alex Morgan. However, the biggest drop in visits for a football match occurred on June 1st, during the Champions League final in Madrid, when in Liverpool 18% more users chose to see their team raise their cup rather than enter at Porn Hub, in London the percentage was 12%. The report also analyzed the search by names and in the standings there are no sportsmen in the top positions. The absolute most searched athlete on the site was Neymar, with 1186315 searches, more than 4574% compared to last year.