LeBron James launches UNKNWN's first capsule

Having recently unveiled the capsule in collaboration with Thom Browne, UNKNWN launched its first collection, choosing its most representative face to present it. Los Angeles Lakers star LeBron James - who co-founded the brand with Jason Kanfer and Frankie Walker Jr. in 2011 - models the items of the '001 collection', a 14-piece capsule including t-shirts, flannel shirts, hoodies, trousers and a lightweight knitted tweed 'shacket'.

The '001 Collection' completes UNKNWN's 'Hotel' and 'Sport' lines and represents a natural step of the brand, after a long series of collaborations with Bape, New Era, BornxRaised, Chinatown Market, New York Sunshine and, as mentioned, Thom Browne, after opening the second UNKNWN store in Wynwood in December. Named '001', the first release of the UNKNWN Collection is a sophisticated assortment of essential items with a versatile color palette and made in Italy fabrics that guarantee the quality of the capsule.