Parra has designed the new Nike SB uniforms for the next Olympics
The Dutch artist still serving the Swoosh ahead of Tokyo 2020
Sports
February 6th, 2020
February 6th, 2020
During the "Nike Future Sport 2020" held yesterday in New York, the Beaverton brand also unveiled the Nike SB line that will be worn by Brazil, France and the USA in the Tokyo 2020 skatepark, designed by the Dutch artist Pieter Janssen, better known as Piet Parra, now an assiduous collaborator of Nike.
The collection will offer world-class skaters, from Nyjah Huston to Sean Malto, the opportunity to meccia their outfit differently from the standards of the Olympic Games.
It is precisely the Dutch artist who explains the importance that individuality has had in the design process, emphasizing how much art has played a fundamental role in the skate world.
Considered a rebellious subculture, skateboarding has always tried to escape from the idea of uniformity, which is why Parra's abstract creations fit perfectly with the start of a new sporting era.
Each shirt has a colorful landscape design - a Piet Parra signature - identifying the country it represents: inspired by a traditional basketball shirt, the United States Nike SB x Parra shirt represents freedom; an eagle is sewn on the lower left, while the country identification code is located on the left sleeve. The France shirt is instead a hymn to the traditional tennis polo, representing hope and faith; a rooster is sewn on the left chest, while the French flag appears on the left sleeve. Taking a cue from their national sport, Brazil will instead have a pseudo football shirt with a toucan sewn in the lower left part of the shirt to represent happiness. The Brazilian country code "BRA" is also found on the left sleeve.
In addition, Nike will launch special editions of Bruin, both available in two color variants: the Bruin ZoomX will be available in the "Dangerous" and exclusive SB "Blue Flame" colors, and is made of Flyknit with classic suede inlays. The insole is inspired by 4% Vaporfly and uses Flyplate technology for maximum responsiveness and sensitivity on the table. The Bruin React instead opts for a softer feel with a React foam midsole. The upper is made of suede, with a herringbone sole that ensures optimal traction. Just like its twin sister ZoomX, it will be available in two colorways: "Rawthentic" and "Blue Flame".
