The Italia Independent x Cristiano Ronaldo videoclip

Collaborating with Cristiano Ronaldo is synonymous of triumph. The numbers say so, almost as amazing as those he has recorded during his football career. If his social figure is estimated by Forbes at around € 176 million, there will be a reason.

Lapo Elkann, founder and largest shareholder (48.78%) of Italia Independent Group, who has involved the Portuguese champion in the new CR7Eyewear eyewear line, dedicated and inspired by the Juventus player, knows this well. After announcing the creation of the collection last January, the launch on the market is scheduled for Mido 2020, the International Exhibition of Optics, Optometry and Ophthalmology which will take place in Milan from February 29 to March 2.

The world preview will reveal the models of the line which represents yet another step by Cristiano Ronaldo in the business world. The global agreement between CR7 and the eyewear company founded by Lapo Elkann will last for 5 years, testifying to the strong involvement of the former Real Madrid in this project. Without yet having been officially presented, the new collection has already exceeded 1 million euros at market values in just 9 days of presales. CR7 makes very little mistakes on the field and probably also on the outside, when he undresses the game jersey to wear a businessman's suit. Through the claim #UnitedWeWin, this collaboration already has the flavor of victory for Ronaldo and for yet another investment by Lapo Elkann.