The new Nike Air logo

We already know some great Nike news for 2020, some of these unveiled during the Nike Future Sport Forum organized in early February in New York: new and prestigious collaborations with Off-White™, Alyx, sacai, Undercover and Ambush were presented, many official kits that we will see during the Tokyo Olympics, including the new football jerseys of Nigeria, South Korea and the United States. We also know that the next 3rd kits of the Elite teams (including Liverpool, Barcelona, Inter Milan and AS Roma) will be inspired by the iconic Air Max models.

As revealed by one of the members of the staff who contributed to its creation, the American brand has designed a new Nike Air logo, the last one of a very long list that also includes Air Max 360, Tl, Zm, Tn and Lo versions. @urboib, this is the name of the graphic designer's account, shared interesting ideas on the design process of the different Nike Air logos on a long thread on Twitter. On the occasion of the upcoming 2020 Tokyo Olympics, Nike has already released several revolutionary high-tech shoes with the new logo: the Air Zoom Alphafly NEXT% for marathon runners, the Air Zoom Mercurial football boots and two track shoes, the Nike Air Zoom Victory and the Nike Air Zoom Viperfly for great sprinters.

Last year I got to work on a project that's starting to make its way into the world. This is probably one of the few times since graduating 6.5 years ago that I'm actually excited to share work. It started with a lofty goal—to rebrand Nike's most loved innovation: Nike Air. pic.twitter.com/Gwwkbr40yI
— Yung AIGA (@urboib) February 10, 2020

The new sign will therefore include not only all the new Air Max models but also Air Vapormax and Air Zoom. By Air we mean, of course, the technology that consists of pressurized air inside a resistant but flexible 'bag' that offers greater flexibility thanks to the spring inserted inside, without compromising the structure.