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PSG and Jordan reveal the first women's collection
The American brand still chooses Paris and also enters women's football
February 26th, 2020
Laurent Bentil
In September 2018, the Jordan brand entered the world of football, signing a historical agreement with Paris Saint-German. The collaboration has generated an irrepressible hype around the brand that is team building in Paris.
From 2018, the appointment with the launch of new capsules of the two brands generates a crazy wait, with the eyes of fashion and sport business that focus on Paris. In the last few hours they have focused on the Galeries Lafayette of the Champs-Élysées, the venue designated to present the new Jordan x PSG collection. This time the collation is not dedicated to Neymar & Co. but to the colleagues of PSG Féminine, sanctioning a further historical step for the American brand.
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At the presentation there were Marie Antoinette Katoto and Grace Geyoro, female players symbol of the Paris Saint-German women's version. After the latest partnership launched at the French capital's NBA Global Game another important step arrives within a month.