Sponsormania: cinema on football jerseys

The third episode of "Sponsormania" arrives on time, but with a decisive turn. Many football clubs, especially in the past decade, have decided to leave room for a new type of partnership or rather a new type of partner. The world of cinema has never been massively present in the football universe in terms of sponsorships, but there are exceptions that confirm this rule. Beyond the properties that have gradually been enriched by top men like Aurelio De Laurentiis and Massimo Ferrero - respectively with Napoli since 2004 and with Sampdoria since 2014 -, cinema has enriched the jerseys of Spanish clubs such as Atletico Madrid and Rayo Vallecano, as well as Chievo Verona, Parma and Inter.

The investments that have been made in the world of football over the years bear the signature of the most important film production companies: from Sony Pictures to Marvel Studios, from Lucky Red to Columbia Pictures (also through Columbia TriStar Films Italia), passing through Pirelli Film, the film spin-off of the Tronchetti Provera company.

CLUB ATLÉTICO DE MADRID

Season: 2003-04
Movies: Spiderman, Peter Pan, Hell Boy, xXx 2: The Next Level, Hitch, Anaconda, Bad Boys 2, Big Fish - Le storie di una vita incredibile, Spanglish - Quando in famiglia sono in troppi a parlare, Resident Evil: Apocalypse, Closer, SWAT, White Chicks, The Punisher (con la straordinaria traduzione "El Castigador"), Gothika, Il tesoro dell'Amazzonia, Hollywood Homicide, Zorro, Stealth.

FOOTBALL CLUB INTERNAZIONALE MILANO

Season: 2005-06
Movie: PirelliFilm.com

ASSOCIAZIONE CALCIO CHIEVOVERONA

Season: 2004-05
Movies: Bad Boys 2, Terminator 3 - Le macchine ribelli, Anaconda: alla ricerca dell’orchidea maledetta, Spiderman 2, Resident Evil: Apocalypse.

UNIONE CALCIO SAMPDORIA

Season: 2014-15
Movies: Sin City - Una donna per cui uccidere

SOCIETÀ SPORTIVA CALCIO NAPOLI

Season: 2004-05
Movies: Manuale d'amore, Christmas in love, Sky Captain, Crash: contatto fisico.

RAYO VALLECANO DE MADRID

Season: 2012-13
Movies: The Avengers, Iron Man 3, Knockout - Resa dei conti.

PARMA CALCIO 1913

Season: 2009-10
Movie: Piovono polpette